EROS

The myth of Eros and Psyche is probably one of the best love stories in classical mythology. Eros, son of Aphrodite, was the personification of intense love desire and he was depicted throwing arrows to people in order to hit their heart and make them fall in love. Psyche, a beautiful maiden, personifies the human soul. In fact, she is the symbol of the soul purified by passions and misfortunes and who is, from now on, prepared to enjoy eternal happiness.

In the love story of Eros (Cupid in Latin) and Psyche (meaning "soul" in Greek), we can see the perseverance of a man even when he is possessed by passion and the effort of a woman to overcome many obstacles in order to achieve the happiness of love.

The image of the European landmark of Eros we want to connect the dots representing our brand in favor of giving love to all.